For people looking to get the word out about their online sites, PostRunner makes guest posting (or guest blogging as it’s also known) extremely easy. Ever since Google rocked the online ranking world by introducing their Panda and Penguin updates in 2012, people have been struggling to get their websites some recognition. PostRunner can help. I have used it myself and I can confirm that it is a very convenient way to submit guest posts to sites in your particular niche without having to deal with the back and forth haggling that makes most guest posting a major pain in the neck.
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The Old Days
It used to be that webmasters could simply look for ways to get any old link pointed at their site. High pagerank links were best, but many people played by the rule that the site with the most links won. They’d load up on massive quantities of exact anchor text links from every available source and then watch the rankings climb. Doing that nowadays spells instant death for your rankings in the search engines. You’ve got to be a lot more careful with both the anchor text you use and the sources from which you get links.
Getting Seen Today
If you have tried the approach of not getting links to your site at all, you have probably found that the results are not too good. Google still values having links pointed at your site. The difference today is that you need to mix up your anchor text a lot more, include naked URL links, have some generic text included, and do your best to get links from mostly relevant sites in a niche that is related to your site. Spammy links should not be aimed at your site. It’s about quality, not quantity, today.
Guest Blogging Opportunities
If you are going to work to get links pointed to your site, you need to be smart about it. A Fiverr blast of junk links will waste your money and probably do more harm than good to your site. A much wiser approach is to find a quality site in your niche and ask them if they are interested in accepting a guest post from you. In that post, you would include a link to your website. People might just follow it when they read your guest post, and Google will also see it as a link from a relevant site (which will help your rankings). That all sounds great, but sometimes getting a site owner to read your proposal, getting their approval, writing and submitting an article, and hoping that it will actually get published is more than the average webmaster wants to go through.
When you use PostRunner, you log into the PostRunner dashboard, filter the available sites by category, read the site’s requirements, write the article (with your link included), and submit. The site owner then has seven days to publish the article. I have had a lot of success getting posts published within a couple of days. If for some reason, they do not publish your post or do not like what you have written, the article is simply returned to you. You can then move on to another site with the same unpublished article if you wish. There are over 800 sites to choose from as of this writing.
Making the Most of PostRunner’s Guest Posting
There are actually two ways that you can take advantage of what PostRunner offers. These server different purposes, but both are quite useful if you own one or more websites.
- As mentioned above, you can use the ultra convenient PostRunner dashboard to find relevant sites and submit original articles (no spun garbage is allowed in the system). Using this approach, you can build quality backlinks to your sites with very little effort. The place is filled with sites that are hungry for what you are writing. Be warned though, if you submit garbage, it will probably get rejected by site owners. These are not spam blogs. They are sites that the owners care about and maintain. THAT is one of the big advantages of this system. Sites that ignore submissions or otherwise foul the works are removed. This maintains the integrity of PostRunner and the links you will be pointing back at your site.
- You can also put your own site(s) into PostRunner. This is a great way to get original articles for sites that you might want to build up a bit. You have full control over what actually gets published when you put your website into the system. All you have to do is install a WordPress plugin, fill in the information about what you require of guest posters, and wait for the offerings to arrive. If you like what you see, you click publish and you’ve got fresh original content live on your site. If you don’t like what you get, simply reject it. The article will be sent back to the person who submitted it. It’s a very cool system. Each author has an author’s rating that he or she has earned when site owners rate incoming submissions. If you like, you can set things up so you only see submissions from the highest rated writers. If you want to consider articles from more people, you simply lower the author score requirement a bit. You can always turn down anything you don’t like.
Whether you are looking for fresh content to publish, or an easy way to get high quality, relevant backlinks to your website, PostRunner can meet your needs. If that sounds like something you’re interested in, click HERE to visit the PostRunner site.